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Tag archives for: design

3D Printing and Architecture Design

3D printing is revolutionizing the field of architecture, and it is poised to change the way we build our cities and towns in the future. Thanks to this innovative technology, we will be able to create more sustainable, resilient, and beautiful buildings than ever before.

In recent years, 3D printing has become increasingly popular, and it is now used in various industries. One area where 3D printing is making a significant impact is architecture. This technology offers several advantages for architects, including creating complex shapes and structures that would be impossible to create using traditional methods. 3D printing also allows for a high degree of customization, meaning that each architectural element can be designed to meet the project’s specific needs.

So how does 3D printing work in architecture? First, architects create a digital model of the desired structure using specialized software. Once the model is complete, it is sent to a 3D printer. The printer then creates the structure by building it up layer by layer, using materials such as plastic, metal, or concrete. This process can take anywhere from a few hours to several days, depending on the size and complexity of the project.

As anyone who has tried to put together a model kit can attest, 3D printing can be a great way to create complex shapes with high accuracy. Some of the world’s leading architecture firms are now using 3D printing to create scaled models of their proposed designs. Not only does this allow for greater precision in the planning stages, but it also allows for modifications to be made quickly and easily. In addition, using 3D printing means that architecture, engineering, and construction firms can create full-sized prototypes of their designs, which can be used to test the feasibility and identify any potential problems. As 3D printing technology advances, we will likely see more and more firms incorporating it into their design practices.

Several universities are now offering courses in 3D printing for architects. In recent years, there has been a growing interest in 3D printing among architects and other design professionals. As a result, several universities are now offering courses in this technology. These courses typically cover the basics of 3D printing, such as creating digital models and operating a 3D printer. In addition, students are often allowed to design and print their projects. These courses provide a great introduction to this exciting technology and its potential applications in architecture.

3D printing is set to change the way we build our cities. There is no doubt that 3D printing is a disruptive technology set to change how we build our cities. This technology offers several advantages for architects, including creating complex shapes and structures that would be impossible to create using traditional methods. In addition, 3D printing allows for a high degree of customization, meaning that each architectural element can be designed to meet the project’s specific needs. As the use of 3D printing technology continues to grow, we will likely see several innovative and exciting projects that push the boundaries of what is possible.

3D printing is a process that is constantly evolving and has the potential to change the landscape of architectural design. While there are some disadvantages to using this technology, the advantages often outweigh them. With continued advancement in 3D printing technology, we can only imagine what possibilities will be made available for architects and their clients. What do you think the future of 3D printing holds for architecture? Let us know in the comments below!

Related:

10 of the Best 3D Printers for Architects in 2022 Reviewed | Top Brands Compared

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LGM turns to Quickparts for on-demand architectural modeling

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World-destroying Architects Wanted

What started as a comment has become a short post in response to an opinion article by Adam Greenfield in the current edition of Dezeen online titled “All those complicit in Neom’s design and construction are already destroyers of worlds.”

In Sum.

• Adam Greenfield’s opinion article titled “All those complicit in Neom’s design and construction are already destroyers of worlds” argues that anyone who accepts money to work on any aspect of the Neom project is automatically complicit in everything that the project does.

• I disagree with this opinion. I believe that everyone is responsible for choosing which parts they work on and to what extent. If they are not comfortable with a particular aspect of the project, they can always decline to work on it or limit their involvement.

• Architecture is often seen as a symbol of power and authority, but it can also be seen as a reflection of the political and economic ideologies of the society in which it is built. In some cases, architecture may even help to shape these ideologies.

• The author paints architects who accept commissions with a broad brush when reality shows that many architects are conscious of ethical implications in their projects.

I disagree that if you accept money to work on any aspect of the Neom project, you need to know that you are complicit. I believe in and support many parts of the project, and I would gladly accept compensation for my work on those aspects. I do not think that taking money makes me automatically complicit in everything that the project does; it is my responsibility to choose which parts I work on and to what extent. If I am not comfortable with a particular aspect of the project, I can always decline to work on it or limit my involvement. Ultimately, it is up to each individual to decide whether or not they want to accept money to work on the Neom.

Architecture is often seen as a symbol of power and authority. This is especially true of traditional, classical architecture, which is often associated with authoritarian regimes such as the Roman Empire or the British monarchy. However, architecture is also drawn to capitalist and socialist governments. In capitalist societies, architecture is often seen as a way to make money and attract investment. In contrast, in socialist societies, it is seen as a way to improve the lives of citizens and promote equality.

Architecture can therefore be seen as a reflection of the political and economic ideologies of the society in which it is built. In some cases, architecture may even help to shape these ideologies. For example, the Bauhaus design school was founded in Germany in the 1920s to combine art and industry. This was when the country was undergoing a period of political and economic change, and the Bauhaus school helped shape the new German identity. Similarly, post-modern architecture emerged in the 1970s as a reaction to the modernist movement dominating architecture.

Noem’s cutting-edge Line project is about new tech and inventions to tackle global warming, setting a new benchmark for future urban cities. The developers and architects are a small part of the project team, which includes futurists, scientists, inventors, engineers, and artists. Their innovative approach means that the line project will not contribute to global warming but instead help fight it. This is a crucial step in the right direction. The Neom team is passionate about making a difference and ensuring that our planet has a bright future. We believe that through technology and innovation, we can make this happen.

The author paints the architects that accept commissions with a broad brush when the reality is much more nuanced. As such, it is essential to consider the ethical implications of their work. This includes whether or not they are contributing to the displacement of indigenous peoples or exacerbating climate change.

While it is easy to paint all architects and the commissions they earn with a broad brush, the reality is much more nuanced. Many architects are conscious of the ethical implications of their work and make an effort to minimize the negative impact of their projects.

It is essential to hold all architects accountable for the societal implications of their work. But it is also important to remember that not all architects are the same. Some are working to make a positive difference in the world. Knowing that sitting on the sidelines affects nothing Morphosis, Zaha Hadid Architects and other studios committed to the Neom project can sleep well tonight.

ABOUT THE AUTHOR

After working at various design practices on a full-time and freelance basis and starting his design firm, David McFadden saw a gap to fill in the industry. In 1984, he created an expansive hub for architects and hiring firms to sync up, complete projects, and mutually benefit. That hub was Consulting For Architects Inc., which enabled architects to find meaningful design work while freeing hiring firms from tedious hiring-firing cycles. This departure from the traditional, more rigid style of employer-employee relations was just what the industry needed – flexibility and adaption to current work circumstances. David has successfully advised his clients and staff through the trials and tribulations of four recessions – the early ’80s, the early ’90s, the early 2000s, the Great Recession of 2007, and the Pandemic.

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End of the Road For the Gig Economy?

As the gig economy continues to grow, so do the number of questions about how the law will be regulated. President Biden’s proposed legislation, the Protecting the Right to Organize (PRO) Act, includes several provisions that could significantly impact gig workers, including freelance architects and interior designers.

The PRO Act would make it easier for gig workers to unionize by clarifying that they are employees, not independent contractors. It would also give them the right to bargain collectively with their employers.

The bill would also make it illegal for companies to misclassify their workers as independent contractors to avoid paying benefits or complying with labor laws, even in cases where the worker is an independent contractor and prefers to work that way.

Working as an independent contractor has many benefits for architects and interior designers. These professionals can enjoy greater control over their work, schedule, and income. Additionally, they are not tied to one company or location and can take on projects that interest them from anywhere in the world. Independent contractors often have more freedom to negotiate fees and choose their working hours. They also typically have lower overhead costs than traditional businesses, which results in higher profits. In addition, they are not subject to the same employment laws and regulations as conventional businesses, giving them more flexibility in operating.

If you believe every worker in America should be the employee of a firm rather than work for themselves, you should support the passage of the PRO Act. If not, there are a few things that architects and interior designers can do to fight the passage of this law. First, they can educate themselves and others about the potential negative impacts of the law. Second, they can contact their local representatives and let them know their concerns. Finally, they can support organizations fighting against the passage of the law. Where do our professional associations stand? Contact the national headquarters of The American Institute of Architects and work with them to develop a strategy. https://www.aia.org/pages/6347502-federal-advocacy-outreach.

ABOUT THE AUTHOR

After working at various design practices on a full-time and freelance basis and starting his design firm, David McFadden saw a gap to fill in the industry. In 1984, he created an expansive hub for architects and hiring firms to sync up, complete projects, and mutually benefit. That hub was Consulting For Architects Inc., which enabled architects to find meaningful design work while freeing hiring firms from tedious hiring-firing cycles. This departure from the traditional, more rigid style of employer-employee relations was just what the industry needed – flexibility and adaption to current work circumstances. David has successfully advised his clients and staff through the trials and tribulations of four recessions – the early ’80s, the early ’90s, the early 2000s, the Great Recession of 2007, and the Pandemic.

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Increase Your Bottom Line and Keep Your Employees Happy

Flex-core staffing is an excellent way for architecture firms to break the hiring-firing cycle, increase their firm’s bottom line, and keep their employees happy. By hiring temp architects to fill in the peaks and valleys that always occur, firms can keep their core staff intact and avoid the need to engage and fire employees constantly. This practice can save firms both time and money, and it can also help them maintain a higher level of quality control.

Few things are more costly to a business than the hiring and firing cycle. Not only does it take a toll on your human resources department, but it can also significantly impact your bottom line.

Fortunately, there are ways to break the cycle and improve your financial situation. You can improve your bottom line and increase profits by taking some simple steps.

1. Review your hiring practices. Poor hiring practices are the most common causes of the hiring and firing cycle. If you’re constantly hiring and then firing employees, it’s time to take a closer look at your process. Are you screening applicants properly? Are you asking the right questions?

2. Train your managers. Another common cause of the hiring and firing cycle is poor management. If your managers constantly have to deal with employee issues, it’s time to give them some training. Teach them how to manage their teams and handle conflict appropriately.

3. Communicate with your employees. One of the best ways to avoid the hiring and firing cycle is to communicate with your employees. Let them know what your expectations are, and give them regular feedback. This will help them understand what they need to do to meet your standards.

4. Be consistent with your policies. You must comply with your policies to avoid the hiring and firing cycle. Make sure that everyone in your company knows your procedures and that they are followed. This will help to create a sense of stability and reduce the need for turnover.

5. Offer incentives. Another great way to avoid the hiring and firing cycle is to offer incentives for good performance. If you have employees who consistently meet or exceed your expectations, offer them a bonus or other incentive. This will show them you’re serious about their work and appreciate their efforts.

These simple steps can break the hiring and firing cycle and improve your bottom line. Implement these tips in your business today and see the difference it makes.

There are many ways to increase an architecture firm’s bottom line. One way is to increase the number of projects that the firm takes on. Another way is to increase the fees that the firm charges. Still, another method is to cut costs.

One way to increase an architecture firm’s bottom line is to increase the number of projects that the firm takes on. This can be done by marketing the firm more aggressively or by expanding the geographic areas that the firm serves.

Another way to increase an architecture firm’s bottom line is to increase the fees that the firm charges. This can be done by expanding the firm’s service rates or adding new services that command higher fees.

Still another way to increase an architecture firm’s bottom line is to cut costs. This can be done by streamlining the firm’s operations, eliminating unnecessary expenses, or finding ways to save on materials and labor.

Increasing an architecture firm’s bottom line can have many benefits. It can improve the firm’s financial health, allow the firm to hire more staff, and enable the firm to expand its services. Taking steps to increase an architecture firm’s bottom line can help the firm become more prosperous.

ABOUT THE AUTHOR

After working at various design practices on a full-time and freelance basis and starting his design firm, David McFadden saw a gap to fill in the industry. In 1984, he created an expansive hub for architects and hiring firms to sync up, complete projects, and mutually benefit. That hub was Consulting For Architects Inc., which enabled architects to find meaningful design work while freeing hiring firms from tedious hiring-firing cycles. This departure from the traditional, more rigid style of employer-employee relations was just what the industry needed – flexibility and adaption to current work circumstances. David has successfully advised his clients and staff through the trials and tribulations of four recessions – the early ’80s, the early ’90s, the early 2000s, the Great Recession of 2007, and the Pandemic.

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The (Post-Pandemic) Job Hunt

October 6, 2022 – The post-pandemic job hunt is in full swing, and for architects and interior designers, the demand is higher than the supply. With businesses reopening and new companies starting, there is a greater need for these professionals’ design services. If you are an architect or interior designer looking for a job, now is the time to start your search!

There are a few things that you can do to increase your chances of landing the job that you want. First, ensure that your resume and portfolio are up-to-date and highlight your experience in the industry. Next, reach out to your contacts and let them know you are looking for work. Don’t be afraid to apply for jobs outside your usual area of expertise; sometimes, the best opportunities come from unexpected places. Seek out a salary and compensation package that takes inflation into account. And finally, enlist a qualified placement firm on your behalf to uncover “hidden” openings.

With a little effort, you should be able to find the perfect job in this post-pandemic world. Good luck!

Do you have any tips for job hunting in the current market? Could you share them with us in the comments?

ABOUT THE AUTHOR

After working at various design practices on a full-time and freelance basis and starting his design firm, David McFadden saw a gap to fill in the industry. In 1984, he created an expansive hub for architects and hiring firms to sync up, complete projects, and mutually benefit. That hub was Consulting For Architects Inc., which enabled architects to find meaningful design work while freeing hiring firms from tedious hiring-firing cycles. This departure from the traditional, more rigid style of employer-employee relations was just what the industry needed – flexibility and adaption to current work circumstances. David has successfully advised his clients and staff through the trials and tribulations of four recessions – the early ’80s, the early ’90s, the early 2000s, the Great Recession of 2007, and the Pandemic.

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How the Build Back Better Act could affect freelancers

December 7, 2021 – Freelancers and Independent Contractors Beware: Build Back Better Vows to Impose the PRO Act Which Threatens Your Livelihood

The freedom to work as a freelancer or independent contractor provides flexibility for households and vibrancy to the American economy. It is tailor-made for architecture and design practices and freelance architects seeking to fill the peaks and valleys standard in architecture practices.

The PRO Act bans Right to Work laws nationwide. Still, it also imposes the same independent contractor/freelancer-destroying policies of California’s AB5 law, which has destroyed countless lives and driven people out of the Golden State.

Freelancers and independent contractors want to be their bosses. AB5 and the PRO Act dictate they must have a boss. Households need greater flexibility than ever after the changes brought about by COVID in the workplace.

I have been fighting my whole professional career for the right to freelance and become an independent contractor. We need to rally the political wing of AIA.org and ask their Advocacy group to engage and lobby against this provision of the Build Back Better bill.

Act Now Contact Sarah Dodge, AIA, Senior Vice-President of Advocacy & Relationships, and ask her to put the full force of the AIA’s advocacy group behind removing the AB5 provision out of Build Back Better!

[email protected]

Partial hat tip to the Freelancers Union

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Archinect’s Guide to Job Titles: Studio Director

In our third installment of Archinect’s Guide to Job Titles series, we attempt to tackle the nuanced role of the Studio Director without falling back on search engines like Google and Bing or job boards like Glassdoor, Indeed, Monster, or Ladders [not in original article]. As with most positions within architecture firms, the lines are quite blurry when it comes to the role of Studio Director. For some, this leadership position acts as a kind of operations specialist and strategist while also functioning as a firmwide design leader. For others, the Studio Director might function as a buffer between design teams and the higher-level leadership of an organization. And for others still, this individual might run their studio as a kind of “mini-firm” within a larger firm, responsible for their own business development, hiring, project management, and overall growth. The intricacies and variations associated with such a dynamic posting can’t be explained exhaustively, there will always be some deviation. Nevertheless, what follows is our attempt to capture the inherent essence of this career path in architecture.

Structural Relevance

Architecture firms come in many forms. Depending on size, the internal structure of the personnel will differ. Some firms might operate in a departmental structure, where each team works on a specific phase of a project: a design “department” might work on the programming and schematic phases before passing the work on to a technical department that would realize the construction documentation. Others might have various project teams, each with its own project managers who are overseen by a Studio Director or Principal(s). And others still might divide into multiple studios, each with a specific function, and led by their own Studio Director, respectively. In this structure, each Studio Director would report to a Managing Principal, Design Principal, or both. Some Studio Directors may even be partners of the firm or Principals themselves. When it comes to the possible organizational structures of design firms, the variations are many.

While the interpretation of the role will differ from office to office, a Studio Director will typically oversee a studio. This may be a single studio under one roof, with a small or medium-sized staff, separated into smaller teams, each with a project architect/project manager, a job captain, and designers. Each team leader could report to a Studio Director who then might report to or collaborate with a higher-level leadership team, such as a firm’s Principal(s).

A studio could also be one of many within a larger firm, each with an expertise focus such as hospitality, healthcare, sports, workplace, restoration, or interiors. Each Studio Director would have specialized knowledge and experience in their area of expertise. In this model, studios might operate under the umbrella of a larger firm but would function as its own “sub-firm,” having its own clients, staff, and sometimes even its own receptionist. These “studio structures” can vary widely, and the nuances will depend on the organization in question.

A Studio Director Needs to be a People Person

In Archinect’s Growing Leadership and Practice: Laney LA’s Search for a Studio Director, we dove deep into conversation with Anthony Laney of Laney LA about his search for a Studio Director. “On day one, five project managers, each with their own team of one to two aspiring architects, will report to the Studio Director,” Laney told Archinect. “So, in total, the Studio Director will be leading a team of about 14 people. Right now, I’m giving about 30 percent of my time to a Studio Director role. We want to tear the lid off of that and allow someone to give it 100 percent of their time.” Here we have the leader of a relatively medium-sized firm in need of a Studio Director to act as a point person between him and his project managers. Laney saw this as someone who was not only in love with design, but who also had a deep passion for creating and building a great team.

People skills are 80 percent of the job, probably more…

Archinect also spoke with Lindsay Green, Principal and Studio Director at OFFICEUNTITLED, and Shawn Gehle, Principal and Co-Founder. On the topic of managing a team and dealing with different kinds of people, the pair elaborated further. “People skills are 80 percent of the job, probably more,” they said. “You have to deal with multiple personalities every day. Happy people; sad people; staff; clients; personal issues amongst the team.” They went on to articulate the expansive role a Studio Director might have within an office. In addition to effectively managing people, a leader in this role might also take on responsibilities of reviewing the office’s backlog and ensuring future staffing needs are fulfilled, overall professional development and client management, internal development of team members, human resources, and finance. “We really rely on Lindsay to run this office, we look to her to understand our overall health and outlook,” Gehle said of Green. “She acts as a kind of Chief Operations Officer, shepherding the resources within the office.”

A Strong Business Acumen

Green’s role goes far beyond that of the traditional project manager or project architect, but rises further into rigorous strategic planning and execution, calling for business acumen and facility not typical in architects. “I think if someone is considering this role as something to work towards in their career, they should consider getting an MBA. Understanding business is crucial in this position,” Green elaborated. “And even after that, it’ll take on-the-job experience to establish an understanding of how firms operate.” 

Where before one’s core preoccupation might have been client satisfaction, design quality, timely deliverables, and internal team health, the focus now expands to a broader higher level concentration dealing with the business, strategic, and developmental aspects of the organization as a whole. Yes, project teams are concerned with these aspects, but on a fundamentally different level. They have a responsibility for their projects, whereas a Studio Director’s daily duties directly deal with the trajectory and direction of the bigger picture, moving beyond a partial focus to a comprehensive one.

What are firms looking for?

So what are firms looking for in a Studio Director? Take Gensler, a corporation based around a “collaborative studio leadership model.” Each studio has a specialty and is led by a highly experienced Studio Director, who oversees everything from overall management of the team and projects to the finances and budget. They work closely with staff in both professional development and mentorship as well as hiring in collaboration with HR. Studio Directors at Gensler are responsible for marketing, developing new business, and responding to RFPs, along with several other high-level responsibilities. According to Gensler, those pursuing this role should have a minimum of 15 years of experience and have a proven record in their area of focus. Moreover, Studio Directors at Gensler should possess a comprehensive personal portfolio of work, illustrating their aptitude and understanding of their expertise. Essentially, Studio Directors are leaders of their own small firm within the larger organization that is Gensler.

A Multi-Disciplined Leader

In the end, Studio Directors are multi-disciplined leaders with a depth of experience that allows them to lead a team of professionals of varying experience levels. They operate on multiple fronts, some of which include business functions such as staff development, hiring, strategic planning, finances, as well as traditional functions like QAQC, guiding design quality, and managing clients and projects. The possibilities appear broad and wide-ranging, but we’ve learned that business acumen is crucial, people skills are essential, and a deep understanding of the traditional functions of the architect, indispensable.

Author – Sean Joyner is an architect-trained writer and editor at Archinect. His articles and essays utilize themes in history, philosophy, and psychology to explore lessons for students and professionals within the fields of architecture and design. Sean’s work prior to Archinect focused primarily on k-12 and higher education projects in Southern California. Some of the things Sean enjoys are playing and practicing chess, studying obscure topics like quantum physics and cryptography, working out, and reading compelling books.

Sean Joyner’s Blog on Archinect
Archinect
Consulting For Architects, Inc. Staffing and Recruiting Hiring Trends Blog
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Salary and responsibilities for design directors for interior design
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How to Make the Most of Entry-Level Architecture Jobs

No matter what you hope your destination will be, if you want to make a career out of architecture, it’s going to start with an entry-level job.

While that may not seem quite as exciting as your long-term goal, entry-level architecture jobs have a lot of potential if you know exactly how to approach them.

4 Ways to Make the Most Out of Entry-Level Architecture Jobs

Finding out you’ve been hired for your first architecture job is an absolutely incredible feeling.

However, don’t forget about the following four ways people have successfully taken full advantage of their entry level-architecture jobs, so you can make the most of this opportunity.

1. Consider the City the Job Is In

If you’re still applying for jobs, be sure to consider which city those jobs are in. Ideally, you want it to be a great city for architects, so you’ll be surrounded by opportunities.

That said, no matter where it is, brush up on your networking skills. This will help you on the job (more on that in a minute), but it will also go a long way toward helping you eventually find an even better role if you use these skills within your local industry.

2. Firm Up Your Soft Skills

Your duties as an architect include more than just preparing drawings and structure specifications.

Success will also depend on your soft skills, which include proficiency with:

  • Team-building
  • Communicating
  • Problem-solving

Look for every opportunity in your entry-level role to sharpen these skills and the road ahead of you will become much easier.

3. Come Up with a 90-Day Plan

Every entry-level employee should come up with a 90-day plan to hit the ground running. This is especially true in architecture, though. You should also have a plan for the first week and the first month.

For example, during your first week, meet everyone on your team, department, or inside the entire firm, depending on its size. Become 100% clear on what your responsibilities are, too.

Over the first 30 days, finish meeting everyone if you haven’t already. Make it a point to ask at least one question a day, provided you genuinely don’t know the answer and you’re not slowing down your coworkers. It’s vital that you learn as much as possible.

During the first 90 days, you should look for a “mentor.” This doesn’t have to be an official capacity, but get a sense for whom – aside from your boss – you can learn the most from and keep asking them questions.

Of course, if they ever need help, go out of your way to repay their kindness.

Want Help Finding the Best Entry-Level Architecture Jobs?

As you can see, entry-level architecture jobs can be so much more than just an opportunity to get your foot in the door.

When you take the right approach, they can become a real launching point for the rest of your career. You may even be surprised to find just how quickly the above advice can bring you to your next step.

Of course, long before that happens, you need to land that first position. That’s where we come in. At Consulting For Architects, Inc. we’ve helped people just like you land their first jobs. Contact us today and let’s talk about how we can help you with your specific goals.

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Pinterest and architecture, really? really.

I have been having a lot of fun lately with Pinterest, a social bookmarking site where users collect and share photos of their favorite events, interests and promote their companies and services.  I know many architect and design colleagues use Pinterest for these purposes and more, but wondered if you do too? Follow CFA on Pinterest!

Pinterest is the third-largest such network behind only Facebook and Twitter, and it is expanding in countries around the world. Of interest to us, most significant architecture publications and prominent architecture firms have a Pinterest account with multiple “Boards” with today’s architecture and design news or a firm’s latest work.  A great example would be the online architecture magazine, Dezeen (Follow Dezeen on Pinterest»). Their latest Board is an ongoing collection of “best hotels” (See our new hotels Pinterest board»), which is very interesting.  Two good examples of an architecture firm’s beneficial presence on Pinterest, are the popular work of Zaha Hadid and SOM. 100’s of Pinterest users who admire architecture or work in the field will “Pin” a project they admire.  Just look at how popular the works of these two firms are among the Pinterest community  Zaha Hadid and SOM

This post by Scott Meyer on Digital Homesteading titled, “Six ways Architects Can use Pinterest” breaks it down.

Six Ways Architects Can Use Pinterest

by Scott Meyer on October 19th, 2012

Pinterest is the fastest growing social network and there are many creative ways to use it for your business.

Fentress Architects from Colorado recently downloaded our most popular (and free!) ebook, The Advanced Guide to Pinterest. After reading it, they wrote to ask how architects specifically are using Pinterest. Let’s take a look at six ways architects are using Pinterest:

Architects on Pinterest

To kick it off, annharr87 provides a great slideshow highlighting some of the best practices for architects on Pinterest. As you can see, grouping styles of homes into boards creates an easy way for clients to browse fun and sometimes fantastical homes. Showcasing your homes is a key use of Pinterest.

Showcase Homes

View the slide show

Share interior design ideas

Another effective use of Pinterest is to help consumers with ways to improve their homes. MB Design in Vermont provides home improvement ideas as well as interior design ideas:

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Provide Tips

This firm is doing a good job of giving viewers valuable resources that they can use on their own. These are the true drivers of traffic to bring users to your site. Once there, make sure you offer them valuable content and ways to capture their information as a lead. If you can follow-up with them and continue to offer advice, you’ll have them hooked.

Many “best ways to fix your (insert thing) in your home” type pins are shown below. These are great to get customers in your door.

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Showcase work in bite-sized pieces

This firm, DxDempsey Architecture in Scranton, PA, is doing a wonderful job of organizing their pins and creating them to be very relevant to viewers. They are showcasing their own work, which is a key detail in winning customers. They show their home portfolio, retail stores, commercial properties, bathrooms, living rooms, etc, all that they designed themselves. This gives the consumers an idea of what they can achieve with DxDempsey.

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In addition, this will encourage customers to pin their finished DxDempsey spaces on their own pages, and link back to the company. This greatly increases visibility, especially when you consider that 85% of pins are repins.

Enable user-generated content

Consumer-generated content is very important for architecture firms, as they are highly reliant on their clients for feedback and popularity. By enabling them to upload their own content and link to your profile on Pinterest, as well as share your content on Pinterest, you will increase your website traffic and also customers will assign more credibility for your business as visuals communicate so much more than words.

Attract specific audiences

Another firm, TCA Architecture from Seattle, WA, knows what they are doing on Pinterest. They include a variety of board types, and they are showing the public that they truly care about the environment with their first board being “Sustainable Architecture.” This will appeal to the environmentally conscious customers and is a way for this firm to stand out among their competitors.

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This firm is also doing a good job of showing architecture in a variety of lifestyle viewpoints, which gives them more reach with different types of customers and reminds viewers that everyone encounters architecture in their lives.

Pinterest for Architects

Pinterest is a perfect media to showcase architectural work. With the visual nature of architecture and the fact that it is the fastest growing social network, it should be at the center of any architectural firm’s social strategy.

My Recommendation: What are you waiting for?

Follow CFA on Pinterest! My two favorite boards lately are “Building I like today” and “Buildings I don’t like today”.  Tell me what you think of my choices in the comment section.


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Need more help? Free resources to teach you how to use Pinterest along with the myriad of other social networks. Visit our resources page to download our free guides to social networks and digital marketing. You can also sign up for digital foundations class. This free email series will walk you through the most important concepts and networks for building a successful digital marketing strategy.


Related

Inside @Pinterest‘s beautifully spare new headquarters. http://f-st.co/J05eMfa pic.twitter.com/BXtoKe6yEb

The architects’ guide to Pinterest

What the Heck Is Pinterest and Why Should You Care? Let Us Tell You.

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How to transform independent contractors into employees

First, make an architecture or interior-design independent contractor into an employee by formalizing the person’s work arrangement and paying him or her regular wages. The IRS and its interpretation of payment and work plays the most important role in deciding a person’s status. At our staffing firm for architects and designers converting a independent contractor to a full-time employee is a third of our business.
Characteristics of an independent contractor

The IRS views an independent contractor as a person who works apart from the firm, and the rules governing them are not extremely clear cut. This wide room for interpretation has led to disputes in a number of workplaces. Fortunately, the status of an independent contractor is not as ambiguous as that of intern architect or draftsman.

By definition, an independent contractor is a person who has a significant amount of control over his or her work, achieves goals independently from the firm, doesn’t need to adhere to all the firm’s rules, uses his or her own equipment and doesn’t require close supervision by a member of the firm.

Characteristics of an employee

An employee must follow the set rules of the firm. He or she receives payment through a W-2 rather than a 1099 form. An employee uses the firm’s equipment to complete jobs, has a title with the firm and is subject to supervision by a member of the firm.

The transformation from contractors into employees

4 Key Points

  1. A person’s status changes when the firm takes them under its wing. Typically, this process involves the following aspects: training, giving the person authority to make decisions for the business, assigning the person key duties to perform and redefining the person’s work status as permanent, off-probation or retained for a set period of time. The process is complete when the new employee understands their work responsibilities and begins a project on behalf of the firm.
  2. It is critical that the person understand what it means when he or she has become an agent of the firm. The best way to accomplish this task is in writing. The new architect or interior designer and the owner of the firm should sign a letter of agreement stating the worker is now an employee.
  3. You can ratify and celebrate the change in a person’s status by providing them with business cards that state their title and contact information. Having a letter signed and dated by the owner that contains a start date is also helpful and thoughtful for those changing from independent contractors into employees.
  4. Finally, it is meaningful for the firm to circulate an internal announcement that they have hired the independent contractor as a full-time employee.

 

Source list:

http://www.cons4arch.com/
http://www.aia.org/akr/Resources/Documents/AIAB095064
https://www.mbopartners.com/resources/article/what-is-independent-consulting

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