Tag archives for | Creativity

Tag archives for: Creativity

The original creative thinkers

It’s hard to miss the chatter these days about creative thinking and it’s importance going forward in the new ideas based, connected economy.

Richard Florida says creativity drives theeconomy (http://zite.to/11HzQyZ). Peter Arvai calls it the “Frictionless Economy (http://zite.to/11Wsa2b) where he states;

“Companies that are succeeding rely on creative thinking to consistently produce new ideas”

More Arvai;

“Creativity is becoming the single most defining characteristic of an organization’s ability to survive. We’ve moved into an idea economy where success can be very profitable and short at the same time. To be a contender, companies have to be built around idea production and guided by an actual purpose for existing.”

Hey, I get it. The business world is constantly in flux and adaptability and innovation are the keys to success. So who is better suited to guide business through innovation and idea production than the original creative thinkers?

You guessed it, architects and designers. We ARE the original creative (design) thinkers. It’s what we’ve been trained to do. Trained to dissect problems, assimilate information, connect dots and see patterns before anyone else sees them. Trained to innovate as we strive to create a better built environment. Trained to ask why and find a better way.  We think, creatively all the time. So my question is:

What took the business world so long to catch up?

Architects and designers have always know there is only one way to think.


Our way.

So if you see a forlorn businessperson muttering to themselves about how to compete in today’s business world throw an arm over their shoulder, smile and say it’s going to be okay.

The thinkers are here.

Robert Vecchione is an original thinker. Architect/designer, principal at Cobrooke Creative, a multidisciplinary firm generating ideas for business to help them sharpen and define their purpose. www.cobrooke.com

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Does being an architect imply you’re creative?

Does being an architect imply you’re creative?

I had someone remark recently that using the phrase “creative thinking” in my firm description was redundant because being an architect implies creativity.

Is that true?

We’ve all been in and seen our share of uninspired buildings that don’t deserve to be called architecture. A majority of the built environment is comprised of buildings. How can we all be so creative and wind up with the built environment we do? Isn’t there a distinction among architectural firms, those who fall in the more creative side of the spectrum (think Gehry, Hadid) and nuts and bolts production firms?

Doesn’t a market exist for both buildings and architecture?

If so, are there creative and non-creative architects?

Can creativity and creative thinking be quantified and marketed as a service?

Or is being an architect enough?

Robert Vecchione is an architect/designer and principal of the multidisciplinary firm Cobrooke Ideas-Architecture-Design (www.cobrooke.com)

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How lucky are we?

One of my passions in life (besides design) is motorcycle riding. It’s my muse, my creative spark. When I tell people I ride you usually get one of the following replies:

“You must be crazy”

“I know someone who was killed in a motorcycle accident”

They don’t get it; don’t understand how something perceived to be dangerous could be so enjoyable.

When I tell people I’m an architect I usually get one of the following responses:

“You build buildings”

“You must be good at math”

Sometimes someone will say you “design buildings”. But very few non-architects get it, understanding that, at our core, we’re creative forces with the ability to see the invisible, connect dots no one else sees, to “create” something from nothing.

And the creative process that’s fuels our work more often than not sets the tone for the way we live our life. Searching, questioning, dreaming.

How lucky are we?

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