Architectural Landmark Near Completion as Cesar Pelli Tops Out Red Building at Pacific Design Center

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Architectural Landmark Near Completion as Cesar Pelli Tops Out Red Building at Pacific Design Center

David McFadden | architect, buildings, construction, Design, Engineering, government architecture, Green Architecture, green building, green buildings, Green Built Environment, modern architecture, modern buildings, new buildings | March 01, 2011

LOS ANGELES, March 1, 2011 /PRNewswire/ — Cesar Pelli celebrated a milestone for the Red Building on Monday, as the long-awaited final building of the Pacific Design Center nears completion. The Red Building is the third building of the landmark West Hollywood showroom-and-office complex whose design and construction span nearly 40 years.

(Photo: http://photos.prnewswire.com/prnh/20110301/NE56547 )

At a topping-out ceremony, the architect joined developer and owner Charles S. Cohen to put in place a piece of red glass that completes the Red Building’s narrow triangular facade on San Vicente Boulevard. The 400,000-square-foot office building is slated for occupancy by year’s end.

“I am delighted to see the Red Building so close to fruition,” said Pelli, Senior Principal of Pelli Clarke Pelli Architects. “To know that the Pacific Design Center will soon be how I envisioned it is very exciting.”

Pelli conceived the 14-acre site to contain three buildings arranged around a plaza. The first, nicknamed the Blue Whale, was designed when Pelli was with Gruen Associates and completed in 1975. The Green Building, designed with his own firm, now Pelli Clarke Pelli Architects, followed in 1988.

The most dynamic of the three, the Red Building is composed of two curved, sloping towers atop seven levels of parking. Between the towers will be a courtyard planted with palm trees. The six-story West Tower slopes inward against the Hollywood Hills. The eight-story East Tower curves upward.

The ceremony also paid tribute to the “Los Angeles 12,” a group of Southern California architects featured in a 1976 exhibition at the Blue Building. Pelli, Roland Coate, Raymond Kappe, Daniel Dworsky, Craig Ellwood, Frank Gehry, John Lautner, Jerrold Lomax, Anthony Lumsden, Leroy Miller, James Pulliam and Bernard Zimmerman were in the original show. Eric Owen Moss and Michael Maltzan we also recognized at the ceremony.

About Pelli Clarke Pelli Architects

Founded in 1977 and led by Cesar Pelli, Fred Clarke, and Rafael Pelli, Pelli Clarke Pelli Architects has designed some of the world’s most recognizable buildings, including the World Financial Center in New York, the Petronas Towers in Kuala Lumpur, and the International Finance Centre in Hong Kong. The firm has been honored with critical acclaim and hundreds of design awards, including the American Institute of Architects’ Firm Award and the Aga Khan Award for Architecture.

SOURCE Pelli Clarke Pelli Architects

About the author

Drawing upon original ideas and extensive personal and professional experience in the field, David McFadden crafted this article to explore the untapped potential of making historic architectural masterpieces more sustainable. After working at various design practices—both full-time and freelance—and launching his design firm, David identified a significant gap in the industry. In 1984, he founded Consulting For Architects Inc. Careers, an expansive hub designed to align architects with hiring firms for mutual benefit. This platform enables architects to find impactful design work and frees hiring firms from the time-consuming cycles of recruitment and layoffs. David’s innovative approach to employer-employee relations has brought much-needed flexibility and adaptation to the industry. As the Founder and CEO, David has successfully guided his clients and staff through the challenges of four recessions—the early ’80s, early ’90s, early 2000s, the Great Recession, the pandemic, and the current slowdown due to inflation and high-interest rates.