With Sketchbook for iPhone, Autodesk Wants to Democratize High-Tech Design
A company known for niche design programs ventures into the mass market. But why?
Autodesk does well-over $2 billion in annual revenues, but unless you’re a designer, you probably don’t know the company: They produce sophisticated programs, often costing thousands of dollars, which are necessary tools in design professions ranging from architecture to digital animation.
So it’s a bit of surprise that lately, they’ve been fooling around with iPad and web apps geared towards a mass audience. Some of their offerings include Sketchbook, an iPhone/iPad app that’s been downloaded almost 2 million times; and Homestyler, a web app that lets you create and decorate a 3-D model of your home. Yet despite those successes, those products seem piddling against yearly profits of over $200 million.
FastCompany.com recently spoke with Amar Hanspal, Autodesk’s SVP of emerging business, about what those ventures portend for the company’s future.
Full article vis FastCompany
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