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Steve Jobs Is Building A Giant Spaceship In California

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Steve Jobs Is Building A Giant Spaceship In California

| architecture, architecture critic | June 08, 2011

 

bullhorn reach

Steve Jobs gave a speech to the Cupertino City Council to get approval for a new Apple campus. It looks like “a spaceship just landed there,” Jobs said. 

And indeed it’s a very ambitious thing. It’s one giant building that would hold 12,000 people. The building is circular with “not a straight piece of glass”–all curved. 

It’s also interesting to see Jobs in “pitch mode” outside of the regular keynote speech setting. He’s much more low-key, because he knows the city council can screw his project if they want to. He’s still salesy, but doesn’t use words like “magical” or “insanely great.”

And yet you can see his tough streak. When a council member asks if Apple plans to give the city free wi-fi, he says: “We’re the largest taxpayers in Cupertino, so we’d like to continue to stay here and pay taxes,” which is like the perfect veiled threat. We wonder if that’s how meetings go at Foxconn.  

Other highlights:

  • The campus would use its own natural gas generator as its primary source of power and the city’s power grid only as a backup. Weird.
  • The building includes an auditorium for conferences, and Jobs suggests that’s where Apple could hold its big events instead of renting out space in San Francisco.
  • Apple wants to break ground next year, and move in in 2015.

We put together a slideshow of pictures and charts about the amazing new campus. Click through for the pictures and the video of Steve Jobs’ pitch.

Jobs presentation to Cupertino board

Continue reading and viewing images at Business Insider

About the author

Drawing upon original ideas and extensive personal and professional experience in the field, David McFadden crafted this article to explore the untapped potential of making historic architectural masterpieces more sustainable. After working at various design practices—both full-time and freelance—and launching his design firm, David identified a significant gap in the industry. In 1984, he founded Consulting For Architects Inc. Careers, an expansive hub designed to align architects with hiring firms for mutual benefit. This platform enables architects to find impactful design work and frees hiring firms from the time-consuming cycles of recruitment and layoffs. David’s innovative approach to employer-employee relations has brought much-needed flexibility and adaptation to the industry. As the Founder and CEO, David has successfully guided his clients and staff through the challenges of four recessions—the early ’80s, early ’90s, early 2000s, the Great Recession, the pandemic, and the current slowdown due to inflation and high-interest rates.

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